The traditional relationship milestones, while completely valid for those who want them, no longer suit everyone – so it’s time we started celebrating new ones too.

Engagement. Wedding. House. Kids. They’re the events we’ve used to measure the success of our intimate relationships for generations. But times are changing. More and more people are choosing to live child-free. Home ownership is unattainable to so many of us. And a wedding is now just one of the many ways of showing your commitment. And what about the importance of relationships with our friends, families and colleagues?

In Relationships Week 2022, we celebrated our own milestone of launching our refreshed brand, and recognised the new milestones that matter to many of us. Whether it’s deciding to be child-free, finding our chosen family, recognising the anniversary of our oldest friendships or appreciating the support we give to our neighbours – we can relate.